our story.

NMFW started with a thought that hit me while taking a dump.

Just kidding. Kind of.

I thought — what if the stuff we wear didn’t scream?

No wild logos. No fake luxury. Just clean fits with actual character.

The name? A quiet nod to NSFW — it’s not made for work, so don’t wear it there.

Unless you run the place. 

Our First Drop launched with four essentials: oversized, regular, washed tees, and a pair of shorts.

Built to feel right, wear better, and go wherever you do.

Not a revolution — just a lineup of everyday pieces that know exactly what they are.